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Make a Living. Make a Life.

Design + Business Support for Mothers Building Life + Work on Their Terms

I help people build flexible businesses around lives they actually want to live, and work with brands that value family, connection, community and meaningful experiences.

 
 
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Bringing together branding, marketing, systems and strategy with feminine wisdom and sisterhood-style support.

I have 18 years’ experience in design and marketing and 12 years as a business start-up coach - but I believe the part that supports my clients the most, is my understanding of the journey from perfectionist people-pleaser and ‘good girl’ to burnout, therapy and the wild ride that is motherhood. Finding flexible, meaningful work as a parent is no joke. If you’re a fellow elder millennial who was raised to hustle and is now questioning everything we were taught to want, you’re in the right place.

 


My Work

From Branding & Logo Design to Podcast Artwork, Website Styling & Marketing Materials.

 
 

“Working with Carly is a dream, she's professional, friendly & moved my website to the next level. She is now my go-to person for design and web leads. I couldn't be happier!”

RUTH KUDZI - OPTIMUS COACH ACADEMY

 
 
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Let’s Work Together

Design, creative direction + Business Support

I love helping people build businesses that give them more freedom, and getting brilliant ideas, services and experiences in front of the people who’ll love them.

 

"Absolute talent! Carly created my logo & podcast art from an idea I had in my head. Turned out WAY better than I imagined! Happy client!!"

PAIGE CANNON KILLIAN

"Carly has helped me to bring my vision of my brand and website to life and has made it an enjoyable experience too! I can’t recommend her enough!"

Emily Sophie

"Carly has been excellent to work with - she's given me the foundations for my new branding - the look and feel and ideas on execution!"

SAM DIXON

 
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WELCOME FRIEND, YOU CAN REST HERE.

I’m Carly, a creative soul + gentle rebel navigating parenting, perimenopause +the patriarchy.

For years, I chased a version of success that looked good on paper but left me drained and disconnected. In my twenties I got the job, the clients and the passport stamps. When I finally left corporate, I thought freedom meant working for myself, but the real shift came when I stopped performing the ‘capable woman act’ and hustling like I didn’t need sleep. Instead, I started showing up as my full, messy, intuitive self - at home and in business. These days, I’m home educating my daughter, building an off-grid campervan and questioning the systems that keep us busy, burnt out and disconnected from the lives happening right in front of us.

 
 
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If I had a Manifesto, it would be this:

Here, success is measured by the amount of time you truly own…

We’re not chasing trends, approval, or success that costs us our peace. We choose intention over urgency, community over comparison, and meaning over metrics. We believe life isn’t something to be squeezed into the cracks between work and bills, and that our businesses should support our lives - not consume them. We care about what we’re creating, and the impact it has on people, on the planet, and on the way we live day to day. We’re not here to sell for the sake of it, or to add more noise to an already crowded world. We’re here to build something considered, something honest, something that actually means something. We use the internet and social media as tools, but know the real magic happens offline - in the conversations, connections and experiences that follow. We know we were never meant to do this alone, so we link arms with one another -creating space for community, truth, and the courage to live differently.

 

Get in touch

I’d love to introduce myself and get to know you over a virtual cuppa. Please click the link below to fill in my enquiry form and I’ll be in touch asap to set up a call.

Frequently Asked Questions

+ Do you only work with small businesses?

Yes! I mainly work with small businesses, founders and personal brands who want thoughtful, intentional design and business support along the way. Whether you're just starting out or refining what already exists, I'll meet you where you are.

+ What if I don’t know exactly what I need?

That’s completely fine. Most clients come to me knowing something feels disconnected but aren’t sure whether they need branding, content or design support. We’ll talk through your goals and work out the best fit together.

+ Do I need to have a brand already?

Not at all. I work with both new businesses and nearly-new brands (usually under 2 years old). If you already have branding, I can build from what exists. If not, we can create something cohesive from the ground up.

+ What’s included in Monthly Design support?

Creative VA (virtual assistance) is ongoing design and content support for businesses that need someone in their corner each month. This could include content creation, design updates, website edits, marketing materials, templates and day-to-day creative tasks depending on your needs.

+ How does Monthly Design Support work?

You’ll have dedicated monthly support with agreed hours or deliverables. Tasks are prioritised together and completed throughout the month so you have consistent creative support without hiring in-house.

+ Do you offer custom website development?

I design websites and digital experiences. If extensive custom development is needed, we can discuss options depending on platform and scope.

+ Can you work with my existing content and photos?

Yes! I can edit and elevate existing content or create new assets depending on what your project needs.

+ How long does a project take?

Timelines vary depending on the service and availability, but I’ll always provide an estimated timeframe before we begin.

+ Do you offer payment plans?

For larger projects, payment plans may be available - just ask and we can discuss what feels manageable.

+ How do we get started?

Start by getting in touch with a few details about your business and what you’re looking for. From there I’ll recommend the best next step.